Meet Twig: The AI Digital Signage Assistant Built Into BrandCast
It’s late Wednesday evening. Sarah owns a boutique clothing store. Tomorrow she’s launching a spring accessories promotion, and she just finished the social media push. Instagram stories, Facebook post, email blast. All done.
Now she needs signage for three in-store displays: the window, the checkout counter, and the fitting room hallway.
Her first instinct is to reuse the Instagram graphics. She drops one onto the window display. The image is cropped for a phone screen, not a 55-inch landscape panel. The text is too small to read from the sidewalk. The colors look washed out.
She tries resizing. Stretched. Different crop. Product cut off.
Social media content and in-store signage are different mediums. Different dimensions, viewing distances, and goals. A graphic designed for a 6-inch phone at arm’s length doesn’t translate to a display customers see from ten feet away while walking past your storefront.
Sarah started a business because she has a great eye for fashion. Not because she wanted to redesign every promotion twice: once for social, once for her store.
That’s why BrandCast built Twig, an AI digital signage assistant that turns your ideas into professional displays in minutes. Three words: “Just tell Twig.”
Your Screens Should Work as Hard as You Do
Small business owners already know signage matters. Digital displays capture 400% more views than static signs. And 80% of brands using digital signage report increased sales, with lifts up to 33%.
You already have the ideas. You know what your screens should be showing. The challenge is finding the time to make it happen when you’re also running every other part of the business.
68% of customers say digital signage influences their purchase decisions. BrandCast helps you turn more of those ideas into live content, faster, so your screens keep delivering results even on your busiest days.
Meet Twig: Five Roles, One Conversation
Twig is BrandCast’s AI digital signage assistant. It helps small business owners get more from their screens in five areas, all through a simple chat conversation:
Artist. Twig generates original images on demand: backgrounds, product shots, brand assets, seasonal visuals. Tell Twig what you need and it creates something that fits your brand.
Animator. Twig creates Living Static video loops. These are subtle 4-to-8-second ambient animations that keep your screens fresh. Think gentle steam rising from a coffee cup or soft light shifting across a product display. Enough motion to catch the eye without being distracting.
Brand Manager. Twig learns your brand identity (colors, fonts, logos, tone) and applies it to every piece of content it creates. You set it once. Twig remembers it every time.
Copywriter. Need a headline for your weekend sale? A tagline for your new menu item? Twig writes copy that matches your brand voice, calibrated for signage where you have seconds to communicate.
Guide. Twig suggests content strategies for your specific business type and recommends what to put on each screen based on where it sits in your store.
Twig is woven into every part of BrandCast. It understands your store, your screens, your brand, and your business. That context is what makes the results feel like yours, not generic.
For a broader look at the AI capabilities we’re building into the platform, see our AI features overview. This post focuses on what it feels like to use Twig day to day.
The “Just Tell Twig” Moment
Here’s what using Twig actually looks like.
Tuesday morning. 7:48 AM. Marco owns a cafe two blocks from a college campus. He’s prepping for the morning rush. It’s pouring rain outside, and foot traffic is going to be slow.
He opens BrandCast on his phone and types six words into the Twig chat:
“It’s raining. I need something to drive traffic.”
Twig recognizes Marco’s business type. It knows rainy days are slow days for cafes. It suggests a Rainy Day Latte Combo: a large latte and a fresh pastry at a bundled price. Comfort food that pulls people in when they’d rather stay dry.
7:49 AM. Marco types: “Yeah, do that. Make it look good.”
Twig generates a visual using Marco’s brand colors from his Brand Kit. The latte photo is AI-generated to match his shop’s look. Then Twig adds a Living Static touch: subtle steam curling off the top of the latte, a gentle 6-second loop. Warm. Inviting. The right vibe for a cold, wet morning.
Twig shows Marco a preview. He taps approve.
The promotion goes live on Marco’s entrance display, the one facing the sidewalk. Twig already knows that screen’s resolution, orientation, and zone placement.
7:50 AM. Two minutes. Idea to live display. Marco’s back to prepping for the morning rush.
That’s what BrandCast feels like in practice.
What Makes Twig Different
Signage is its own medium. Different from social, print, or web. Twig was built specifically for screens, and that focus shows up in three ways.
1. Signage-Native Intelligence
Twig knows your screen dimensions, display zones, viewing distances, and hardware capabilities. When it creates content for your checkout counter, it accounts for customers standing three feet away and glancing for two seconds. When it creates for your window display, it knows people are ten feet away and moving.
Every screen in your setup is different. Twig handles the translation automatically because it has access to your display management data. It knows every screen you own, its specs, its resolution, and what’s currently running on it.
Dimensions, aspect ratios, readable font sizes. Twig handles all of it.
2. Brand-Safe by Default
Brand consistency can increase revenue by 23-33%. That’s a meaningful number. BrandCast helps you capture it.
Every image Twig generates uses your brand colors. Every layout respects your typography. Every piece of copy matches your brand tone. Twig pulls all of this from your Brand Kit, a profile it builds by analyzing your website, your logo, and your existing materials.
BrandCast’s Brand Kit can automatically analyze your logo and existing web properties to help you get your brand kit quickly and properly set up. You give Twig your website or a URL and it sets to work. You also pick your fonts and set the tone you want your ad copy to have.
You set your brand once. Twig applies it consistently. For a deeper look at how we approach AI and brand integrity, see our AI transparency principles.
3. Context-Aware Recommendations
Twig knows your store. It knows what displays you have, where they are, what content is currently running, what data sources are connected (weather, calendar, RSS feeds, stock tickers), and what type of business you run.
When Marco told Twig it was raining, it understood he runs a cafe, that rainy days mean slower foot traffic, that warm beverages sell better in bad weather, and that the entrance display is the highest-impact placement for a traffic-driving promotion. The visual should feel cozy and inviting. Twig got there on its own.
That context is built into every interaction. It’s what separates a purpose-built AI digital signage assistant from a general-purpose tool.
A Growing Toolkit, One Conversation
Behind the chat interface, Twig draws on a deep and growing set of specialized capabilities:
- AI Image and Video Generation. Original visuals and Living Static animations, calibrated to your brand.
- Brand Identity Management. Analyze, build, and apply your visual identity.
- Layout Design. Create, edit, plan, and analyze screen layouts.
- Content Source Management. Connect live data feeds like weather, calendars, RSS, and financial tickers.
- Display Management. Know your hardware, assign layouts to screens, and track what’s running where.
- Onboarding. Auto-discover your business details from a URL, suggest initial content, and configure smart defaults like night mode.
- Marketing Calendar. Sync your promotional calendar and suggest content for upcoming dates.
- Copywriting and Tone. Match your brand voice and store reusable marketing copy.
You don’t need to know which capability to use. Upload a logo, promote an event, or create a layout from scratch. Twig routes your request to the right tools automatically.
Twig also has a partner: Chip. Twig handles the creative side (design, content, branding, marketing). Chip handles the technical side (hardware, display connectivity, system support). BrandCast routes your question to the right one automatically. You just ask.
Built-In Expertise for Your Business
Twig comes with built-in best practices for specific business types, grounded in real signage strategy like the 5-Zone Framework that maps content to the customer journey through physical spaces.
Here’s what that looks like for three very different businesses.
Retail: Sarah the Curator
Sarah, the boutique owner from the opening, downloads BrandCast and tells Twig about her store.
The next morning, she types: “New accessories just arrived. Scarves and handbags. I want to create some buzz.”
Twig generates a “Just Unboxed” display in Sarah’s brand colors with an AI-generated lifestyle photo that matches her boutique’s look. It suggests placing the content on her Discovery Zone display, the one customers see as they browse, because new arrival promotions perform best after the Welcome Zone has already set the mood.
Sarah approves. The display goes live. She’s on to the next thing before the doors open.
Dance Studios: Elena the Organizer
Elena runs a dance studio. (If you run one too, check out our dance studio display framework.) Recital season is approaching and parents need to know about costume deadlines, fee schedules, and rehearsal times.
Elena tells Twig: “Recital is in six weeks. I need a parent information loop.”
Twig creates a Parent Loop: a rotating sequence showing costume payment deadlines, rehearsal schedule changes, and a student recognition spotlight. It formats the content for the lobby display where parents wait during classes, using Elena’s studio branding and a clean layout that parents can scan in 15 seconds.
When a deadline passes, Twig updates the loop automatically.
Salons: Jenny the Upseller
Jenny owns a day spa. Her average ticket is $65. She knows it could be $85. Her team members are therapists, not salespeople, and she wants the client experience to stay relaxed.
Jenny tells Twig: “I want the waiting area to show our add-on services. Paraffin wax, hot stone upgrades, the new CBD oil treatment.”
Twig builds a waiting area display with soft, on-brand visuals cycling through service upgrades. Each one has a benefit-focused headline (“Melt the stress away. Add hot stones to any massage.”) and pricing. The Living Static animation shows warm stones and gentle steam, matching the spa’s aesthetic.
Clients see the options before their appointment starts. They ask about upgrades at the front desk. The display handles the recommendation so the team can focus on the experience.
This Is Just the Beginning
This post is the first in a series exploring what Twig can do for your business. Coming up next:
- From website to signage in five minutes. Give Twig your URL and watch it build your Brand Kit, suggest layouts, and generate your first week of content.
- Screens that stay fresh on their own. How the Marketing Calendar, content sources, and automated scheduling keep your displays current.
- Seasonal campaigns, ready before you need them. Valentine’s Day, Back to School, Black Friday. Twig knows what’s coming for your business and starts preparing ahead of time.
Key Takeaways
- Twig is your built-in creative director — Artist, Animator, Brand Manager, Copywriter, and Guide, all in one conversation
- A deep and growing toolkit, all accessible through plain language — no design skills required
- Brand-safe by default — every design Twig creates respects your Brand Kit, automatically
- Context-aware — Twig knows your store, your screens, your content, and your business vertical
- Built-in expertise for Retail, Dance Studios, Salons, and Corporate environments
- From idea to live display in under 60 seconds — tell Twig what you need, approve the result, and move on with your day
See What Twig Can Do for Your Business
Sarah runs a great store. Marco runs a great cafe. Twig helps them both get professional signage up and running in minutes instead of hours.
BrandCast gives you an AI digital signage assistant that’s always ready. More time on your business. Better results on your screens.